So, you have this really cool popular item that you have put up for auction on eBay. But when you check in a few days later, you're shocked to find not even a single bid! How is that even possible? There are other sellers auctioning off the same item but they are receiving bids like there's no tomorrow and you're stuck without any buyers.
Fear not. The problem does not lie with your item, but with your marketing strategy! Let's take a look at what you might be missing out.
Many buyers are looking for unique and special items (or maybe an item with an affordable price tag), by opening an auction with a popular product, you actually run a risk of having a friendly competition with a million other eBay sellers selling the exact same product!
So what do you do to win over the majority of the customers? Well, here's a tip!
A little creative marketing is all you need.
Firstly, always remember to test the waters on eBay. I don't mean that literally but use your head! No, stop smashing your head on the screen, I beg you. Look here instead! Always order a small amount of the items you wish to sell on eBay. If sales are successful, you may slightly increase the number of stocks you ordered originally. Never ever think that the product you think of selling will fly off the rack and you start by ordering a huge amount of stocks. In the end, you will end up having mountains of unwanted, unsellable items piling up in your room.
Also, try testing the market by introducing two or three different items up for bids. This will surely narrow down what your customers want and what they don't fancy. Do not get discouraged if your item isn't selling well, discontinue the product and introduce a new one! It's a game of trail and error and perseverance is the key to success.
Next, as possible as you are able to, try introducing the big four-letter 'F' word that everyone loves! No, not that 'F' word, I'm talking about everyone's favourite word in the dictionary, FREE! Try adding a free gift to your product like ' Get a FREE memory card with every purchase of Sony digital camcorders!' . Rest assured, many customers will then come flocking to your sales page. Isn't the 'F' word great?
Remember, doing business online is similar to doing business on the streets. Always do a market research and plan your sales tactics. Got something unique, market it to that particular group of target consumers. There is always something for everybody. By planning your strategy, you will run a lower risk of complications from your sales.
Finally, do a thorough research on eBay. Find out what is 'in' and what is 'out'. What is not popular today may be the most sought-after item tomorrow. Keep an eye, or both eyes out on rising market trends and fads. For you might be the one to breakthrough the market with the hottest item for sale on eBay.
Fear not. The problem does not lie with your item, but with your marketing strategy! Let's take a look at what you might be missing out.
Many buyers are looking for unique and special items (or maybe an item with an affordable price tag), by opening an auction with a popular product, you actually run a risk of having a friendly competition with a million other eBay sellers selling the exact same product!
So what do you do to win over the majority of the customers? Well, here's a tip!
A little creative marketing is all you need.
Firstly, always remember to test the waters on eBay. I don't mean that literally but use your head! No, stop smashing your head on the screen, I beg you. Look here instead! Always order a small amount of the items you wish to sell on eBay. If sales are successful, you may slightly increase the number of stocks you ordered originally. Never ever think that the product you think of selling will fly off the rack and you start by ordering a huge amount of stocks. In the end, you will end up having mountains of unwanted, unsellable items piling up in your room.
Also, try testing the market by introducing two or three different items up for bids. This will surely narrow down what your customers want and what they don't fancy. Do not get discouraged if your item isn't selling well, discontinue the product and introduce a new one! It's a game of trail and error and perseverance is the key to success.
Next, as possible as you are able to, try introducing the big four-letter 'F' word that everyone loves! No, not that 'F' word, I'm talking about everyone's favourite word in the dictionary, FREE! Try adding a free gift to your product like ' Get a FREE memory card with every purchase of Sony digital camcorders!' . Rest assured, many customers will then come flocking to your sales page. Isn't the 'F' word great?
Remember, doing business online is similar to doing business on the streets. Always do a market research and plan your sales tactics. Got something unique, market it to that particular group of target consumers. There is always something for everybody. By planning your strategy, you will run a lower risk of complications from your sales.
Finally, do a thorough research on eBay. Find out what is 'in' and what is 'out'. What is not popular today may be the most sought-after item tomorrow. Keep an eye, or both eyes out on rising market trends and fads. For you might be the one to breakthrough the market with the hottest item for sale on eBay.
About the Author:
Leslie Yc is now a Platinum eBay Powerseller. He is selling full-time on eBay now ever since he bought his life-changing ebook eBay Inside Out. He make $55k to $60k of sale every month now. You too can make it!
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